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Oct 6 · 9 min read
Every founder I talk to wants a growth spike. The writers who last are the ones who stopped chasing them. Here's what three years of slow, compounding months taught me about pricing, churn and
Lenny's Newsletter and MKT1 built this for their own paid subscribers. Ask Your Archive gives it to every newsletter.
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How should I price my first B2B product?
Start from the value to the buyer, not your costs: anchor on what the problem costs them today1. Launch higher than feels comfortable, since raising prices later is harder than offering a discount2.
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The reader's question
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An answer in your words
Written only from what you've published, never a persona.
Every claim cited
Each number points to the exact post it came from.
Traffic back to you
Sources link to your originals, so readers land on your site.
Your new revenue line
Free readers buy AI access. You set the price; Ask Your Archive keeps 10%.
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